December 22, 2023: Shelbourne FC are delighted to announce the signing of Liam Burt on loan from Shamrock Rovers until the end of the 2024 season.
The 24-year-old attacker made 16 appearances for the Hoops last year during an injury interrupted first season at the Tallaght Stadium. Burt scored his only goal of the campaign against Cork City in August, in what was the winner in a 2-1 victory for the Hoops.
The former Scottish underage international began his League of Ireland career at Bohs, signing from Celtic in 2021. He went on to make 62 league appearances for Bohemians, scoring 15 goals during his time at Dalymount.
A clever and agile right sided player, Burt has played on the wing and in attacking midfield. The Glasgow native has been capped at all underage levels for Scotland from U16 up to U21s.
Burt becomes the 21st member of Damien Duff’s squad for next season. Joining the previously announced John Martin, John O’Sullivan, Dean Williams, Lorcan Healy, Conor Kearns, Gavin Molloy, Mark Coyle, JJ Lunney, Jad Hakiki, Evan Caffrey, Brian McManus, Matty Smith, Paddy Barrett, Tyreke Wilson, Kameron Ledwidge, Sean Boyd, Shane Griffin, Shane Farrell, Keith Ward and Sean Gannon.
Damien Duff, Shelbourne FC Head Coachsaid: “Liam is a special player who has absolute X factor and we are delighted that he has signed. He is very eager to get back to his best and we plan to get him there. He brings another dynamic to our attacking strengths and I’m sure he will excite all the fans when they see him in action.”
Liam Burt said:“Delighted to be signing for Shels, really glad to get it done after a few weeks of talking and hearing the manager’s plans for the club. I’m really looking forward to getting in and meeting the lads now and working hard in pre-season training. I’m getting back fully fit now and injury free and can’t wait to get the season started and help Shelbourne hopefully progress again after the back of a successful season last year. It’s a massive club Shels and I’m excited to get playing in front of the fans, it’s always been a great atmosphere each time I’ve played at Tolka.”
ENDS
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Darren Cleary
Shelbourne FC
Head of Media and Communications
Darren.Cleary@shelbournefc.ie
Posted on
Introducing | 𝗚𝗞 𝟮𝟬𝟮4 🎨
Calling all Reds!
The Club Shop will be open every Wednesday from 12pm to 2pm and Saturday 11am to 2pm.
View our full O’Neill’s 2024 range along with many other clubs items.
Please check our social media platforms as opening times are subject to change.
December 13, 2023: Shelbourne FC are pleased to announce the appointment of Luke Byrne as the club’s new Technical Director.
This important role is crucial for long-term success. This Technical Director ensures a single footballing vision is aligned throughout the club. Working from the academy to the first team, and at key underage elite League of Ireland grades. Luke Byrne will work with all coaches and the Academy Director to create a cohesive playing style and philosophy.
The role provides stability and a strategic approach to the club’s technical and football department growth and aims to establish a sustainable pathway for success, balancing short-term goals with creating long-term objectives that sit outside the cyclical nature of League of Ireland football.
Byrne brings a wealth of experience to the role having recently retired from playing. He has coached at underage levels with Shamrock Rovers and Shelbourne FC.
The Howth native will have roles between various components of the club, including football operations and will further enhance alignment across all levels.
The former club captain will oversee recruitment strategies, working closely with existing stakeholders, football operations and coaches to identify players that fit the club’s style.
Byrne’s understanding and familiarity with the league’s demands from a playing perspective, gleaned from a decade long career coupled with his experience and expertise will aid in making informed decisions during transfer windows, focusing on both immediate needs and long-term squad development.
The Technical Director will work in tandem with the academy structure to establish a pathway for young players, men and women, to ensure a structured youth development program that can feed into the club’s two senior teams.
Byrne will also collaborate with coaching staff, providing guidance and support, while also allowing various teams and coaches the autonomy required to be accountable and responsible for their individual objectives.
Beyond his playing career at Tolka, Luke Byrne has been pivotal in shaping the club’s culture. Instilling values of professionalism, respect, dedication, and a strong work ethic can permeate through the entire club under his stewardship.
This new role will act as a fulcrum, unifying the club’s footballing aspects, ensuring a coherent approach to player development, recruitment, and retention, while operating within budgetary constraints and steering Shels towards sustained success, both on and off the pitch.
Luke Byrne, Technical Director of Shelbourne FC said: “I am incredibly grateful to be given the opportunity to continue being a part of the club, going into what is a very exciting period for Shelbourne FC. Everyone who knows me knows what this club means to me and I am extremely motivated about being part of a team that is helping the club to grow and achieve long-term success. The progress made over the past few years has been immense and I want to help all strands of the club continue on this upward trajectory. Personally, I couldn’t think of a better transition for myself after retiring earlier this month. I also want to place on record a huge thanks to Mickey O’Rourke, Brian McGovern, Barry Mocke and the board for putting their faith in me. UTR and see you in Tolka in 2024”
Damien Duff, Head Coach of Shelbourne FC said: “It is amazing news that Luke is staying on at this great club in such an important position. He has played a huge part in helping rebuild the club on the pitch, now it is time to do it off it. I have no doubt he will become the best Technical Director in the country overnight. In what is a busy time for clubs in this transfer window, Luke is a world class signing for Shelbourne FC. A massive thank you also to Mickey O’Rourke for believing in Luke but also what he has done for everyone in the last six weeks. Myself, the staff and the players will be giving everything to repay his faith in us and the club. UTR”
Mickey O’Rourke, majority shareholder of Shelbourne FC said: “Luke’s appointment as Technical Director marks a pivotal moment for Shelbourne FC. His dedication, experience, and deep-rooted connection to the club make him the ideal leader to help shape our footballing vision. With Luke at the helm, we’re confident in achieving sustained success, fostering talent, and realising our long-term objectives. His passion for Shelbourne FC is undeniable, and we’re thrilled to have him take up this role during this exciting phase of growth and development for the club.”
Barry Mocke, CEO of Shelbourne FC said: “I am delighted to announce Luke Byrne’s appointment as our Technical Director. Luke’s invaluable experience as a player, coupled with his coaching background and deep commitment to Shelbourne FC, make him the perfect fit for this crucial role. His leadership will be instrumental in shaping our footballing ethos and driving the club towards sustained success. We’re thrilled to keep Luke at the club and for him to take on this pivotal position and look forward to the impact he’ll undoubtedly make at Shelbourne FC.”
ENDS
—
Darren Cleary
Shelbourne FC
Head of Media and Communications
Darren.Cleary@shelbournefc.ie
Posted on
Shelbourne FC | Content & Social Media Executive
Reports to: CEO
Overview:
Established in 1895, Shelbourne Football Club stands as a premier professional football club in Dublin. With a remarkable record of 13 League of Ireland titles, 10 national cups, two Women’s National League championships, and two FAI Women’s Cups, Shelbourne FC has solidified its place in Irish football history. We compete in both the SSE Airtricity League Premier Division and FAI Women’s National League, while nurturing over 400 talented boys and girls through our thriving Academy in the AUL in Dublin.
Our purpose is to create an inclusive, winning, and successful football club that makes our fans and community proud. We are anchored by our vision to establish Shelbourne FC as the leading football club in Ireland, galvanised through the strength of sport and the ability to engage and inspire.
Role Overview:
As a Content & Social Media Executive at Shelbourne FC, you will spearhead our marketing and communication endeavours. Collaborating closely with the CEO, Executive Committee members, our Commercial Director, our Head of Media and Communications, and a dedicated team of volunteers, you will be instrumental to the growth and success of our brand in Irish football and beyond.
Responsibilities:
Develop and execute comprehensive marketing plans and strategies to drive fan engagement, enhance the club’s brand image, increase ticket sales, and generate revenue.
Assume ownership of diverse marketing and communication initiatives, including content creation, website management, email marketing, offline channels, and more, all under-pinned with a heavy focus on social media
Manage various marketing administrative tasks, content scheduling, ensuring seamless operations.
Safeguard and enforce brand guidelines across all touchpoints, guaranteeing consistent and captivating brand representation.
Collaborate with cross-functional teams to analyse and report on marketing campaigns, delivering invaluable insights on performance, customer engagement, and ROI.
Devise initiatives to engage and grow the fan base, including organising fan events and social media campaigns.
Work closely with the Commercial Director to ensure agreed upon exposure for sponsors.
Oversee advertising campaigns, including digital marketing, print and outdoor advertising, to promote matches, ticket sales, merchandise, and club events.
Develop and implement effective social media strategies, manage the club’s social media accounts, create engaging content, and monitor online conversations.
Manage the generation of compelling content to engage fans and promote the club across various platforms.
Coordinate promotional activities and marketing campaigns around matches, events, and other club-related activities. Collaborate with relevant departments to ensure successful event execution.
Monitor and analyse marketing performance metrics, prepare regular reports, and present insights and recommendations to management.
Requirements:
Passion for social media to captivate audiences.
Demonstrate an ability in crafting and managing engaging social media content across platforms such as Instagram, Facebook, YouTube, TikTok, as well as impactful email campaigns.
Embody a dual creative/analytical mindset, blending artistic flair with the ability to leverage data and metrics to evaluate marketing campaign performance, and make well-informed recommendations.
Display exceptional written and verbal communication skills, adept at presenting ideas with eloquence and fostering seamless collaboration within a team environment.
Possess self-motivation, proactivity, and the ability to thrive both independently and within a collaborative team setting.
Radiate a profound passion for sports and an authentic interest in fan engagement.
Salary and Benefits:
Competitive annual salary: €30,000
Flexibility in balancing office and remote work arrangements
Collaborate with a dynamic and talented team of professionals committed to excellence.
Working Hours:
Tuesday to Saturday, 9am-6pm Irish Time, with flexibility to accommodate key football dates.
If you possess an unyielding passion for social media, are eager to contribute to the remarkable growth of a sports organisation, and yearn to make a significant impact on Irish football, we would love to hear from you.
To apply, please submit your resume, a captivating cover letter highlighting your relevant experience, and any relevant portfolio examples that showcase your creative prowess. We eagerly anticipate reviewing your application and potentially welcoming you to the Shelbourne FC team.
December 8, 2023: Shelbourne FC are pleased to announce the signing of John O’Sullivan from Bohemians.
The 30 year old attacking midfielder made 27 appearances for Bohs, scoring twice.
Prior to signing for Bohemians in June of 2022 O’Sullivan had been in plying his trade in the UK. Coming through the academy at Blackburn Rovers, he had stops at Carlisle, Dundee, Blackpool, Morecambe, Bury, Barnsley, Rochdale, Blackpool and Accrington Stanley before arriving in Phibsborough.
O’Sullivan was capped for Ireland at youth levels from Under 15 up to Under 21.
John O’Sullivan joins John Martin, Dean Williams, Lorcan Healy, Conor Kearns, Gavin Molloy, Mark Coyle, JJ Lunney, Jad Hakiki, Evan Caffrey, Brian McManus, Matty Smith, Paddy Barrett, Tyreke Wilson, Kameron Ledwidge, Sean Boyd, Shane Griffin, Shane Farrell, Keith Ward and Sean Gannon in the Shels squad for 2024.
Damien Duff, Shelbourne FC Head Coach said: “What has gone on across the road for 18 months is irrelevant to me. We have got a top player who is desperate to show his quality to the league and also to his family and friends. We as a staff take pride in bringing the best and more out of players and that is what we plan to do with John. He has personality, presence and quality and is a great addition to this great club.”
John O’Sullivan said: “I am delighted to finally get this over the line. After speaking to the manager it was clear to me where I wanted to play my football next season. Shels is a club I have watched since I was a young boy and I cannot wait to put on that jersey and show everyone what I can do. I am looking forward to having a successful season with what already is a great group of players & staff.”
About Shelbourne FC
Founded in 1895, Shelbourne Football Club is a leading professional football club based in North Dublin. Shels, as commonly referred to, has won 13 League of Ireland titles along with 10 national cups. The Tolka Park side compete in both the SSE Airtricity League and FAI Women’s National League and has a thriving Academy based at the Athletic Union League in North Dublin with over 400 boys and girls.
Posted on
December 8, 2023: Shelbourne FC are delighted to announce the signing of John Martin from Dundalk.
The 24-year-old attacker was a key player for the Louth outfit in 2023, making 32 appearances in the League of Ireland Premier Division.
Martin scored six goals for Dundalk last season and one in particular will be fresh in the mind of Shels fans, as it came against the Reds in a 1-1 draw at Oriel Park.
Prior to joining Dundalk Martin played with Waterford. A technical and pacey forward, Martin has been capped at underage level for the Republic of Ireland.
Martin joins Dean Williams, Lorcan Healy, Conor Kearns, Gavin Molloy, Mark Coyle, JJ Lunney, Jad Hakiki, Evan Caffrey, Brian McManus, Matty Smith, Paddy Barrett, Tyreke Wilson, Kameron Ledwidge, Sean Boyd, Shane Griffin, Shane Farrell, Keith Ward and Sean Gannon in the Shels squad for 2024.
Damien Duff, Shelbourne FC Head Coachsaid: “With so much attacking talent leaving the club during this window, it is imperative that we replace it. John has been an attacking force in this league for a few years now. I love his hunger to score goals and win games. On top of his pace, power and technical ability, he has a great presence on the pitch too. He will fit in brilliantly with the players and our culture.”
John Martin said:“Absolutely delighted to be signing for Shelbourne. It’s a massive club with a big
history and they’re coming off the back of a couple of great years so it’s in a great place
right now. I can’t wait to work with the staff and the lads and hope I can add to the huge quality that’s already in the squad. It’s one of the best fanbases in the country and I can’t wait to get out and play in
front of them. After making the cup final and reaching Europe in the last two years the natural progression will be for us to compete for trophies now and I fully believe we will so I can’t wait to get started”
About Shelbourne FC
Founded in 1895, Shelbourne Football Club is a leading professional football club based in North Dublin. Shels, as commonly referred to, has won 13 League of Ireland titles along with 10 national cups. The Tolka Park side compete in both the SSE Airtricity League and FAI Women’s National League and has a thriving Academy based at the Athletic Union League in North Dublin with over 400 boys and girls.
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