Shels launch world’s first forest dedicated to a football club in partnership with Cloudforests

Shelbourne FC launches world’s first forest dedicated to a football club in expanded partnership with Cloudforests

  • Named Red Wood, the forest will grow every time Shels score in SSE Airtricity League Premier Division and Women’s National League with a new tree planted each time the Reds find the net
  • Fans can gift a tree to fellow supporters with proceeds being split between Shels and Cloudforests
  • Multi-year partnership will ensure Reds go Green and see Shelbourne become Ireland’s most sustainable sports club

9 December, 2021

Shelbourne FC has today launched the world’s first forest dedicated to a football club – the Red Wood, as part of a significantly expanded partnership with Cloudforests, a leading Irish climate action company focused on forest creation and environmental protection.

The Red Wood will grow through 2022 and beyond with a tree being planted with every goal that Shelbourne’s Men’s and Women’s teams score next year.

This significant partnership means Shelbourne fans and players will directly impact the reduction of C02 emissions in Ireland helping it meet its Climate Action Goals. The Red Wood will be created using Native Irish Trees such as Oak, Rowan, Alder and Birch.

The Red Wood will be located in Co.Clare, along the Wild Atlantic Way, one of Ireland’s most scenic and spectacular attractions. Trees in The Red Wood will be available to gift from Thursday, December 16, 2021 online.

As part of the agreement, Cloudforests will also feature as front of jersey sponsor for Shelbourne FC’s U17M and U19M National League teams.

6 November 2021; David Toure of Shelbourne celebrates after scoring the winning penalty in the penalty shootout during the EA SPORTS U17 National League of Ireland Shield Final match between Shelbourne and Cobh Ramblers at Athlone Town Stadium in Athlone, Westmeath. Photo by Michael P Ryan/Sportsfile

In 2021, Cloudforests sponsored our U17M team, then managed and coached by First Team Head Coach Damien Duff and Captain Luke Byrne to National League Shield success and this new announcement will feature several different elements as 2022 progresses.

As the Red Wood is being created, there will be opportunities for all Shelbourne Fans to come and watch the forest grow.

Progress of the growth of Red Wood will also be exhibited as part of a digital media campaign with Cloudforests and the forest can also be viewed 24/7 on a dedicated live stream via

Keith McDarby, Shelbourne FC Commercial Director, said: “We are really thrilled to grow our relationship with Bernard and Cloudforests into 2022. Bernard is a man with some really fresh ideas and we’re really lucky to be working with him next season. We have some great things planned with Cloudforests for next season to make the club more sustainable and we’ll be sharing these as the season goes on. This is a massive step for the club and something we’re all really excited about.”

Bernard Pender, CEO at Cloudforests, said: Following on from our successful partnership with the U-17 academy squad last year, we are delighted to further build on this relationship with Shelbourne FC,through this announcement today. We are incredibly excited to further enhance our support of the under age set-ups while creating the first real climate action initiative in partnership with a sports club. We are delighted to be able to announce the creation of the Red Wood today. This will be a forest creation that will help the club and the planet. This partnership will assist Shelbourne in becoming a leader in sustainability and in becoming Ireland’s first truly sustainable Sports Club. Basically the Reds go Green today! Shels are our CoolPartner 020 – a big welcome to our community to everybody involved.”

For more information:

Gavin White

Head of Communications and Media

Shelbourne FC

About Shelbourne FC

Founded in 1895, Shelbourne Football Club is a leading professional football club based in North Dublin. Shels, as the club is commonly referred to, has won 13 League of Ireland titles along with 10 National Cups, two Women’s National League and one FAI Women’s Cup. The Tolka Park side compete in both the SSE Airtricity League Premier Division and FAI Women’s National League and has a thriving Academy based at the Athletic Union League in North Dublin with over 400 boys and girls.

About Cloudforests

Cloudforests mission is to help save the planet. They are focused on climate change & environmental protection. They have a simple clear plan to create one hundred Cloudforests along Ireland’s Wild Atlantic Way. These forests are solely being created for the planet. The company was founded in April 2020 By Bernard Pender. Bernard has extensive experience in forestry, online technology and live streaming.

Forestry is the main pillar of their climate action plans. They are directly investing in land to plant trees. They are also investing in new native tree plantations, existing plantations & forests that have been forgotten or neglected. They are partnered with Ireland’s leading foresters to implement their vision. The other pillar of the Cloudforest mission is being involved in the communities in which they operate.  They believe in community involvement, investment and jobs. Cloudforests have already partnered with numerous community teams, businesses and individuals.

Twitter: @shelsfc

Instagram: @shelsfc

Facebook: shelbournefc

Twitter: @cloudforestsI


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