Shels announces new FLYEfit partnership


January 26, 2022: Shelbourne FC has today announced a new sponsorship agreement with Ireland’s leading gym, FLYEfit.

As part of the partnership, the FLYEfit brand will feature on our Women’s National League U17 and U19 team’s kits as well as display signage at Tolka Park for our SSE Airtricity League Premier Division and FAI Women’s National League games.

FLYEfit, whose mission is to make fitness accessible to everyone, will be the headline sponsor for our annual Summer Camp which will feature extensive digital branding and brand placement on official Summer Camp gear.

FLYEfit will have pitch side signage at the Shelbourne FC Academy at the AUL in Dublin and access to senior player’s for photography opportunities.

Shelbourne FC. Commercial Director, Keith McDarby said:We are delighted to welcome FLYEfit as a club partner for 2022. FLYEfit are a household name and have embedded themselves in numerous communities over the years. Their passion to support the development of our women’s teams and the grassroots of the club is refreshing and we are looking forward to working with Orla, Ciara and the rest of the FLYEfit group throughout the year. Finally, I would like to thank them for their support.”

FLYEfit, Marketing Manager, Orla Reddy said: “We are delighted to continue our support for Shelbourne FC who share our approach to making fitness accessible to everyone and to being part of their local community. The club has a great track record of attracting women to participate in sport and we are backing their efforts to develop their women’s U19 and U17 teams. We are especially pleased to become the main sponsor of the Shelbourne Annual Summer Camp which provides a valuable platform for local young players to participate in sport and to improve their skills. These players are the lifeblood of the sport and we support the club’s approach to promoting the value of exercise from a young age. All of our gyms provide a hassle free way to work out with access to the best personal trainers, equipment and classes from just €29 per month. Shelbourne FC’s senior players are familiar faces at our gym in Drumcondra and we look forward to helping them and everyone who uses our gyms to stay on top of their fitness game.”

For more information:

Gavin White

Shelbourne FC

Head of Communications and Media

About Shelbourne Football Club

Founded in 1895, Shelbourne Football Club is a leading professional football club based in North Dublin. Shels, as commonly referred to, has won 13 League of Ireland titles along with 10 national cups, one Women’s National League and one FAI Women’s Cup. The Tolka Park side compete in both the SSE Airtricity League Premier Division and FAI Women’s National League and has a thriving Academy based at the Athletic Union League in North Dublin with over 400 boys and girls.

About FLYEfit

FLYEfit is an Irish owned chain of Supergyms, catering for all levels of fitness at an affordable price. Their mission is to make fitness accessible to everyone.

Each gym is equipped with state of the art equipment from heavy lifting areas to yoga studios and everything in between. Each gym has over 80 free classes so there is something for everyone.

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