Shelbourne FC teams up with O’Neills

Shelbourne Football Club is pleased to announce a new partnership with O’Neills, the iconic Irish sportswear and equipment supplier. 

From 2024, O’Neills will become the official technical partner and kit provider for the club’s womens, mens, and academy teams, marking an exciting chapter in the Reds history.

O’Neills, a brand renowned for its commitment to quality and tradition, will take over the responsibility of crafting Shelbourne FC’s famous all Red home kit, having previously served as the club’s kit partner in the 1990s, a time of great success for Shels, which marked the end of a 30 year wait for League of Ireland honours, as the team won the title in 1991-92, and enjoyed huge success in the FAI Cup, winning the competition in 1992–93, 1995–96, and 1996–97.

This partnership will also include the development of a special one-off kit for the women’s first team’s upcoming UEFA Champions League qualification campaign. The kit will only be used for the European adventure. Both the mens and womens team will continue to wear the current kit through to the end of 2023 season for domestic action. 

The club will collaborate closely with O’Neills on the creation of our home and away jerseys for the 2024 season and these will be officially unveiled in November 2023. 

Supporters can expect designs that seamlessly blend tradition and modernity, capturing the essence of the club’s rich heritage and history.

Barry Mocke, CEO of Shelbourne FC said: “This collaboration with O’Neills is a significant milestone for Shelbourne FC. As we continue to grow and evolve, it’s crucial to align ourselves with partners who share our vision and values. O’Neills’ reputation for quality and their commitment to sportswear innovation make them the perfect fit for our club. We eagerly await the unveiling of the new kits and are confident that they will be well received by our supporters.”

Alison Perry, Marketing Manager of O’Neills said: “We are thrilled to announce our partnership with Shelbourne Football Club starting from 2024. This collaboration represents an exciting new era for us and the club. We look forward to the kits being revealed later this year as they will embody the rich history and values of Shelbourne FC, while also showcasing the innovation and quality that O’Neills Sportswear is renowned for. We are excited to be a part of this journey, and we look forward to a fruitful partnership and a successful future together.”

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