Shelbourne announces Diffney as new Menswear partner

October 26, 2021 – Shelbourne Football Club is delighted to announce Diffney, one of Dublin’s leading names in Menswear, as the Club’s new Official Menswear partner. 

As part of the new sponsorship, Diffney will collaborate with Shelbourne FC on an ongoing basis on exclusive media content as well as promotional activity going into the 2022 season.

Alongside a digital partnership with the Club, Diffney will launch half-time crossbar challenges during SSE Airtricity League matches and first goalscorer competitions throughout the season.  

Diffney’s pitch side signage will feature prominently in Tolka Park as Shels return to the SSE Airtricity League Premier Division for next season.

Diffney is one of Dublin’s leading names in menswear who opened their doors on Mary Street in 1949 with the aim to deliver the highest standard of customer service and bring some of the world’s best brands to the Dublin gentleman.

Now with five stores in five great locations, Diffney offers a wide selection of top menswear brands. Paired with our unrivaled service and the knowledge of our experienced team, Diffney will have you looking your best for any occasion.

Together with the merchandise, the interior and the service, Diffney offers the ultimate retail experience. 

Shelbourne FC’s Head of Commercial Keith McDarby said: “We are really excited to have Diffney come on board as our official menswear partner. From the moment I met with Conor and Mark and shared our vision, it was clear to us that our brands aligned really well and this was the start of something exciting.” 

“Diffney shares a lot of the core values of Shelbourne Football Club. I think this is going to be a great partnership moving forward and it’s another big statement from the club showing the direction we are moving.”

Diffney’s spokesperson said: “It’s a fantastic opportunity for us. Our model has always been built around our customers… More than just selling menswear, we try to create lasting relationships with our customers & establish a sense of community around the Diffney brand.

“We feel Shelbourne are a club that mirrors those values. For years, they have built deep rooted community ties, amongst  fans, volunteers, local businesses and partners, so to be a part of that in 2022 is really great. It’s motivating to see the direction in which Keith and everyone else involved want to take the club and the opportunity to work side by side with great people at this exciting time for Shels is something we can be proud of.”

About Shelbourne Football Club

Founded in 1895, Shelbourne Football Club is a leading professional football club based in North Dublin. Shels, as commonly referred to, has won 13 League of Ireland titles along with 10 national cups, one Women’s National League and one FAI Women’s Cup. The Tolka Park side compete in both the SSE Airtricity League and FAI Women’s National League and has a thriving Academy based at the Athletic Union League in North Dublin with over 400 boys and girls.

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